Georgie Fried director of Alchemists ID / interior design, is an Adelaide based interior designer with a creative vision transforming the ordinary into the extraordinary.

ortc Clothing Co. is an Australian based clothing and lifestyle label that was born to inspire contemporary coastal living. The brand encompasses sophisticated, everlasting garments and accessories that forever evoke the laid back Australian lifestyle.

The inspiration was built from admiration for quality, timeless fashion combined with a lust for for the Australian coast and Summer spent by the ocean.